Festival experience design
BUS transformed Brighton Avenue into an interactive path for discovering Rochester’s stories, meeting neighbors, creating together, and imagining what could come next.
A creative layer woven through the festival
For Brighton Up!, Big Uppa Sky Studios created lightweight physical and digital experiences that complemented the festival’s businesses, food, and entertainment. Guests could begin anywhere, participate at their own pace, and follow opportunities along Brighton Avenue.
Explore the experience
Use the buttons below to see how guests could discover, contribute, play, and connect.
Select an experience to explore its story, photos, and footage.
Explore the Imagine Rochy prompts and collections. On-site activities and prizes were available during the September 19 event.
Visit Imagine Rochy ↗
Stop 1
The home base for Imagine Rochy
Maps, welcome, collaborative activities, community voting, conversation, and prize collection brought the experience together.
Or scan to explore on your phone:
Documentation
Watch the event trailer, explore moments from the stations, and hear Rochester Voices. Choose a video below or browse the photo gallery.
Moments, people, and creations from Brighton Up. Select a photo to enlarge it.
The BUS partnership value
BUS served as the creative producer and experience designer—connecting local stories, physical installations, digital touchpoints, collaborative making, and community documentation into one approachable path.
Adaptable by design
BUS can shape participatory experiences for festivals, community celebrations, museums, libraries, schools, downtown events, and placemaking initiatives.